The Game Is Never Go Be Easy Entrepre New Her

When starting out as a new entrepreneur, you need to be ready for all kinds of challenges and obstacles, from insufficient funding to tough competition, as well as trouble finding enough customers or dealing with incapable employees. But perhaps some of the most frustrating problems you will face will be those you cause yourself, as a consequence of a mis-timed action or off-day decision.

Mistakes are part of any entrepreneur’s journey; after all, to err is human. However, armed with knowledge and advice from peers, new entrepreneurs can plan ahead to help deal with some of the most common mistakes of running a business.

Below, six members of Young Entrepreneur Council talk about the biggest mistakes they ever made throughout their career, as well as how to successfully circumvent them. Here’s what they said:

Photos courtesy of individual members
Members share some missteps they’ve made, as well as what they’ve learned from the experience.

1. Failing to Create Accountability

Create accountability in a service-based business! When I started, I let students sign up and pay when they arrived to class — my attrition was terrible! I remember “filling” my first class and it rained in NYC that day, so only three people showed up. Charging even a small amount creates accountability in customers: If you value what you do, then they will, too. – Jen Oleniczak Brown, The Engaging Educator

2. Working With the Wrong People

I’ve made lots of mistakes, but my biggest mistakes have always been working with the wrong people. You are going to make these mistakes. It’s very common. Many companies have ousted co-founders. The key is to be prepared with a long-term vesting schedule and the use of cliffs for everything. You can also identify problems early. If the shared vision isn’t there, it’s not going to work. – Abraham Kamarck, True Made Foods, Inc.

3. Ignoring Your Instincts

I didn’t listen to my instincts about a business adviser and almost lost my business. In my gut, I didn’t trust him, but he convinced me otherwise. My mistake was not verifying his claims. I now do extensive due diligence and verify people by learning who they surround themselves with. Honest people will not be afraid to share their group of friends. Show me your friends, and show me who you are. – Hadari Oshri, xehar

4. Starting Without Proper Funding

I started my business without proper funding, and although I made it work, I had to move back in with my mom and work from her spare bedroom for a while because I couldn’t afford my own rent. It took a year to build the business up, without any backing, to be able to afford an apartment, then another year before I had an office and could hire. Be prepared or be ready to sacrifice! – James Moore, Small Business Owners of America

5. Overcommitting Yourself

As an early entrepreneur, you are hungry and driven by success. Success can come in multiple forms, such as developmental milestones or revenue growth. For those focused on revenue growth, it can be easy to overcommit yourself and your team. By doing so, you are setting yourself up to fail and only making your company’s scalability more challenging than it already is. – Ryan Christiansen, Ntooitive Digital

6. Not Prioritizing Sales

Sales are everything. Make sure you can get people to pay you money for your ideas before you spend months, or even years, trying to build a company around it. – Jason Wardrop, Arsenal MKG, Inc.

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Brand re Banding Social Pixel Cam Show

Inspiration
Interesting Ways To Use Images To Upgrade Your Social Media Strategy
A social media specialist shares his favorite techniques for creating professional, social media-ready images.

Inspiration
Interesting Ways To Use Images To Upgrade Your Social Media Strategy
A social media specialist shares his favorite techniques for creating professional, social media-ready images.

by Carl JacksonOctober 2, 2017
Envato ElementsGraphic DesignPhotography

If there’s anything pretty much every social media expert agrees on, it’s the importance of good content.
Advertising budget or not, if you want to truly get the most from social media marketing, you have to have something interesting to share with your audience. Sounds simple; make good content, be better at social media.

Sure, simple in theory, but who has the time and resources to constantly create new, interesting, and engaging content every single day? That’s where being smart with images and media comes in.

Here are some tips I’ve found handy for all those times when I need something quick and effective to get people interacting on social.

Finding images
Before we get into how to use them, it’s important to think about a few things when picking your images. One of the single most important things to consider is whether or not you actually have permission to use the image you’ve chosen. It’s common on social media for people to share images without checking whether they’ve actually got the right to use them, but a little bit of caution and due diligence helps make sure the image creator is treated with respect and you don’t put your business at risk of legal action for using someone’s else’s work without permission.

Photos from Humankind collection on Envato Elements.
There are free options which vary wildly in quality and how much freedom you have to use them in your creative projects. Some of these will require you to give explicit attribution and some won’t, while some will limit how you use the image. Basically, the trade-off when using free images is that you have to spend a lot more time researching and making sure you understand the permissions and restrictions behind each image you use.

A better option is licensing stock photos. For my daily work I use Envato Elements (obviously), because it’s a simple subscription and I can just jump in and grab the photos I need whenever I want. This takes away a lot of extra work and frees up time I might have otherwise spent searching multiple image libraries and researching each source’s licensing terms. The other advantage to subscribing to a service like this is getting access to a lot of the tools I’ll be discussing below. Getting the right image is only half of the equation; you also need to have the tools to make your images unique.

Three styles to get you started
In my opinion, these are the three of the easiest and most effective ways you can do something extra with your images, regardless of your skill level.

1. Pull-quotes
This is probably one of the simplest pieces of content you can build, and done well is a great way to get people interacting. Whether you choose to take a more serious, inspirational tone or have a little fun and share something amusing, you’ll always be able to find something suitable said by someone else to use for your own content. Depending on the quote you use, these images also give you a range of options when posting. For example, you could post a quote from an expert in your industry, and ask your followers if they agree or disagree with the statement to get them engaging even more with your post.

At its core, making a pull-quote is just selecting an image and adding a text overlay. How complex you choose to make it is entirely up to you. Think about how the quote you’ve picked will work with the font and image you plan to use. If you’ve picked a quote about the beauty of minimalist design, you’ll probably want to avoid a busy, crowded photo paired with an intricate script. Instead, you may opt for a simple gradient background, or a slightly abstracted geometric image, with a clean and simple minimalist font over the top. If you’re not 100% sure at first, play around with a few options until you get that perfect look. And if you’re stuck for inspiration, go on the hunt for fonts. Many font creators will use quotes to show off their work.

These font previews provide a couple of handy examples to get you started:

Preview of font “Fibre”

Preview of “Fibre” by WildOnes

Preview of font “Dreamscape”

Preview of Dreamscape by aarleykaiven

2. Photoshop actions
Sometimes a photo on its own isn’t quite enough, and you want to add that extra kick to really make your images stand out. If you’re not an advanced Photoshop user, this can be a daunting task, and that’s where Photoshop actions come in handy. Photoshop actions are simply a series of steps recorded by their creator that you can load and play on your own image to get a desired effect. From actions that turn your image into a hand-drawn sketch to animated actions to add motion to your photo, they’re a versatile and simple way of making more of your standard photos.

Creating your own Photoshop actions can also be a great way to save time if you’ve got a standard effect you regularly use. From creating your own custom Instagram filter action to one that gives you a vibrant duotone effect, learning to create your own actions helps you grow your toolkit even faster, and allows you to experiment with simpler effects before jumping straight into the complex and detailed alterations you can get from professionally designed actions.

Here are two actions I’ve recently used that are nice and simple and give a great effect:

Image of a snow-covered mountain with a vintage filter applied.

Toy Camera by guerillacraft

Sunflower with paint-spattered Photoshop action applied

Posterum by profactions

3. Image polls
This one’s a little more tailored to take advantage of Facebook reactions, but can be a fun way to do something different and get people who like your page weighing in with their opinions. The concept behind this is simple; two or more images overlaid with Facebook reactions inviting people to choose the reaction matching their preferred option. This can be done for something fun (like for cats, love for dogs) or something more serious.

If you’re choosing this option, make sure you’ve had a quick look at Facebook’s brand guidelines on using reactions. The main points to remember are making sure the reaction matches what you’re asking (don’t ask people to react with ‘angry’ for something positive), and don’t make the reactions so prominent that they’re the bulk of your image.

Now go and create!
Hopefully this gives you a few simple ideas to get started. Once you’re comfortable with these basics, you’ll have everything you need to mix and match different image types and have truly professional-looking social media content.

Github Do Your Inbound Marketing ASAP Beat The Compete

Inbound Marketing is a methodology that consists of 4 actions, which have in each, pillars and tools that provide results to companies.

The purpose of Inbound Marketing is that the person finds the brand from the process of Awareness (knowledge) and continues with it during the entire purchase process until it becomes a client.

Awareness (Conocimiento): at this phase, the user does not know anything about the brand and has not detected a problem or a real need.
Consideration (consideración): It is in this phase when the user begins to become more aware of the need or problem he has, considering possible solutions.
Decision (decisión): In here the person has evaluated possible solutions and is about to make a decision to solve their problem or need.
Buyer persona: is the description of a fictional character that simulates the ideal customer of the brand. Integrates specific descriptions about your lifestyle, demographic, socioeconomic data, etc.
Lead: is the person who decides to leave their data in a form on the website and is a possible potential customer.

Fact! In a typical Inbound Marketing strategy, an average of 198 visits are needed to generate 11 leads and 1 marketing qualified lead.

Inbound Marketing: what it is and how to get the most out of it by integrating it with your social media strategy
Por Guest Author |

Inbound Marketing: what it is and how to get the most out of it by integrating it with your social media strategy

What Is The Inbound Marketing?
Inbound Marketing is a methodology that consists of 4 actions, which have in each, pillars and tools that provide results to companies.

The purpose of Inbound Marketing is that the person finds the brand from the process of Awareness (knowledge) and continues with it during the entire purchase process until it becomes a client.

The concept, as it is known today was coined in 2005 by Brian Halligan, co-founder and CEO of Hubspot. Although it was until 2009, which became popular, due to the book: Inbound Marketing: get found, using Google, Social Media and Blogs.

The methodology (as has been said) has 4 actions and is based on marketing and advertising techniques such as SEO, social media, content marketing, search engine advertising, etc.

Inbound Marketing

To understand the Inbound methodology it is necessary to know three basic terms:

Buyer’s Journey: is the process of buying of a user. It consists of three phases:
Awareness (Conocimiento): at this phase, the user does not know anything about the brand and has not detected a problem or a real need.
Consideration (consideración): It is in this phase when the user begins to become more aware of the need or problem he has, considering possible solutions.
Decision (decisión): In here the person has evaluated possible solutions and is about to make a decision to solve their problem or need.
Buyer persona: is the description of a fictional character that simulates the ideal customer of the brand. Integrates specific descriptions about your lifestyle, demographic, socioeconomic data, etc.
Lead: is the person who decides to leave their data in a form on the website and is a possible potential customer.
Fact! In a typical Inbound Marketing strategy, an average of 198 visits are needed to generate 11 leads and 1 marketing qualified lead. (Source: InboundCycle)

Inbound-Marketing-and-marketing-qualified-lead

The 5 pillars of Inbound Marketing
Buyer Persona: They are to whom the strategies are directed. It is with them that you have to connect and communicate.
Content Marketing
: is the generation of valuable content, relevant and optimized for users to find the brand.
Segmentation
: is to group the users/clients according to certain particular characteristics, and to accompany each group in the purchasing processes (awareness, consideration, and decision).
Marketing automation: use tools that help to do concrete and effective actions in less time. Through marketing automation ensures a message to the public at the right time and place.
Analysis
: With it being a digital marketing strategy, it makes it easily measurable to make improvements and make adjustments that allow offering better results.

The 4 actions of Inbound Marketing
Attract: seeks to attract or attract the attention of users. For this, different tactics or tools are used, such as content marketing, blogs, SEO and social networks.
Convert
: in the conversion process, a user who does not know the brand is expected to become a lead. That is to say, in a potential client or person who is interested in having business or communication with the brand. In this action, you take the hand of tools such as CTA’s, Landing pages, content marketing, etc.
Close: in this phase, the objective is to get that lead or potential client to close a sale with the company. For this, email marketing is mainly used.
Captivate:
not everything ends in the sale; the next step is to conquer those customers to provide good references on the brand and to return for more. Again email marketing and social networks play a fundamental role.

Data and Statistics on Inbound Marketing

According to the results of Inbound Marketing 2017:

Inbound Marketing increases the qualified marketing contacts (MQL) of a company, multiplying by 7.3 in a year and by 9.8 in two years.
In Inbound Marketing, organic and direct channels together represent 65% of visits, 52% of records and 53% of qualified marketing leads.
An Inbound strategy is effective in companies of any sector. B2B companies experience a greater conversion from visit to registration and B2C presents a greater increase in accumulated visits. (Source: InboundCycle)

In the Inbound Marketing methodology, social networks are an essential channel to achieve the results. The role of these media within marketing is synthesized in converting, visualizing, providing customer service and improving the reputation and image of the brand.

The success of social networks consists of taking the need of the human being to socialize, create communities and be connected to the world today; the digital and the internet.

Currently, there are many social networks, although the most famous are Facebook, Instagram, and Twitter.

Knowing more each social network
Some facts about Facebook:
1) It has more than 1000 million users and every day that number increases.
2) 78% of people who use Facebook have contact with a company and some brand.
3) The growth of Facebook messenger currently has 1.3 million active users per month and continues to increase. With an estimated, 2.4 billion messages exchanged per month and a total of 70 million companies use it.
Twitter: is a social network of microblogging.
1) It has 600 million users,
2) 56% of users have contacted a company or brand despite only 140 characters, now the communication will continue with 280.
Instagram: It is a social network of images, it is 100% visual, hashtag and a little bit of text.
1) Currently, it has a Little bit more than 100 millions of users and there is a lot of potential for the industries of food, pets, etc.
LinkedIn: is professional, serious and with 200 million users is not enough because it keeps growing. The main objective is to generate networking.
YouTube: who does not know this social network of videos that has reached 900 million users and there are still much more to reach. For an Inbound Marketing strategy, it is perfectly aligned, it is easy to integrate, spread the content on other social networks and have great reach.
How to use Social Networks to boost your Inbound Marketing strategy
Social networks are fundamental in different actions of the Inbound Marketing methodology.

70% of active Internet users use some type of social network according to the latest report from the Gartner consultancy. It is undoubtedly a fundamental pillar and an essential tool.

The traffic that exists in social networks allows to attract users and interact in a more friendly and human way with leads and customers since it allows us to create long-term relationships with our clients through the person-to-person dialogue. By doing this you can achieve reach, a better opening rate, a direct conversation, personal and bi-directional.

Did you know that 77% of consumers do not buy online if they do not have the possibility to chat with someone? (First person). Through social networks you can provide immediate communication. The average response is 42 seconds according to Zen Desk.

The combination of an Inbound Marketing methodology and social networks allows creating conversations that build lasting relationships. Although to achieve it you need creativity and knowledge, as well as community management tools, such as CRM, design, analytics, etc.

To attract, it is advisable to include much more than commercial information about your brand and that people can find every day.
In the conversion process, it is important to integrate links to landing pages and answer the questions or needs of the target.
To close it is necessary to follow up on each comment, inbox, tweet, etc.
Finally, to captivate or loyalty, the most advisable is to ratify your decision, provide recommendations, offer promotions, discounts, etc.
Inbound-Marketing-Sales-Funnel

In all stages of the Inbound Marketing methodology, you can integrate social networks to move them in each stage and have buyers or users back.

The blog, mailing or SEO is not enough, but there is an integration of social networks to the Inbound strategy. It is the means that allows the diffusion and allows improving the position in search engines. The more content, more quality and more interactivity, the better results.

Inbound Marketing and social networks have an inseparable friendship, and that is why they must walk together with a plan and a vision that leads companies to take off. Today’s digital marketing recommends it, but the public is the one who sets the tone and demands it.

Focus Re-purposing Insta Pixels

A major banger tool integration just hit d floor at Insta lovers snappy chatters. Guess what n who its all bout?Earlier this week, Instagram launched a new portrait feature called Focus. This feature blurs backgrounds on selfies and portrait shots, giving images a clean and professional portrait look. The feature produces images that look similar to Apple’s built-in Portrait Mode on iPhone

Focus works on iPhone 6S and higher as well as select Android phones. This is unlike Apple who requires an iPhone 7+, iPhone 8+, or iPhone X to use Portrait Mode because of the phone’s dual-cameras. In a statement to TechCrunch, an Instagram spokesperson said Focus works on single-camera phones because it “leverages background segmentation and face detection technology”.

Focus photos look a little bit washed out when compared to Apple’s Portrait mode, but initial tests still look good. We’re impressed that Instagram can pull off such a sharp bokeh effect with software.

Focus Mode in Instagram Camera

You’ll find Focus between Boomerang and Superzoom under the record button in the Instagram camera. You can use Focus when posting to Instagram, adding to your story, or sending photos or videos to friends.

Instagram Rolls Out Mention Speakers
mention_stickers.jpg

Instagram also rolled out mention stickers this week. You can use these stickers to mention friends and brands in your Instagram Story with a stylized button. Previously, mentions were limited to text. You can find this feature in Instagram Story’s Stickers pane.

Instagram Continues to Innovate
Its good to see Instagram continue to innovate on its platform. The addition of Focus and mention stickers keeps the social network fresh and will only continue to pull users away from SnapChat. Update your Instagram app to give Focus a shot.

In the bound hounding Sales

Buyer’s Journey: is the process of buying of a user. It consists of three phases:
Awareness (Conocimiento): at this phase, the user does not know anything about the brand and has not detected a problem or a real need.
Consideration (consideración): It is in this phase when the user begins to become more aware of the need or problem he has, considering possible solutions.
Decision (decisión): In here the person has evaluated possible solutions and is about to make a decision to solve their problem or need.
Buyer persona: is the description of a fictional character that simulates the ideal customer of the brand. Integrates specific descriptions about your lifestyle, demographic, socioeconomic data, etc.
Lead: is the person who decides to leave their data in a form on the website and is a possible potential customer.
Fact! In a typical Inbound Marketing strategy, an average of 198 visits are needed to generate 11 leads and 1 marketing qualified lead. (Source: InboundCycle)

Inbound-Marketing-and-marketing-qualified-lead

The 5 pillars of Inbound Marketing
Buyer Persona: They are to whom the strategies are directed. It is with them that you have to connect and communicate.
Content Marketing: is the generation of valuable content, relevant and optimized for users to find the brand.
Segmentation: is to group the users/clients according to certain particular characteristics, and to accompany each group in the purchasing processes (awareness, consideration, and decision).
Marketing automation: use tools that help to do concrete and effective actions in less time. Through marketing automation ensures a message to the public at the right time and place.
Analysis: With it being a digital marketing strategy, it makes it easily measurable to make improvements and make adjustments that allow offering better results.

The 4 actions of Inbound Marketing
Attract: seeks to attract or attract the attention of users. For this, different tactics or tools are used, such as content marketing, blogs, SEO and social networks.
Convert: in the conversion process, a user who does not know the brand is expected to become a lead. That is to say, in a potential client or person who is interested in having business or communication with the brand. In this action, you take the hand of tools such as CTA’s, Landing pages, content marketing, etc.
Close: in this phase, the objective is to get that lead or potential client to close a sale with the company. For this, email marketing is mainly used.
Captivate: not everything ends in the sale; the next step is to conquer those customers to provide good references on the brand and to return for more. Again email marketing and social networks play a fundamental role.
giphy-13

Data and Statistics on Inbound Marketing
According to the results of Inbound Marketing 2017:

Inbound Marketing increases the qualified marketing contacts (MQL) of a company, multiplying by 7.3 in a year and by 9.8 in two years.
In Inbound Marketing, organic and direct channels together represent 65% of visits, 52% of records and 53% of qualified marketing leads.
An Inbound strategy is effective in companies of any sector. B2B companies experience a greater conversion from visit to registration and B2C presents a greater increase in accumulated visits. (Source: InboundCycle)
Relationship between Inbound Marketing and Social Networks: How to get the most out of it
In the Inbound Marketing methodology, social networks are an essential channel to achieve the results. The role of these media within marketing is synthesized in converting, visualizing, providing customer service and improving the reputation and image of the brand.

The success of social networks consists of taking the need of the human being to socialize, create communities and be connected to the world today; the digital and the internet.

Currently, there are many social networks, although the most famous are Facebook, Instagram, and Twitter.

giphy-14

Knowing more each social network
Some facts about Facebook:
1) It has more than 1000 million users and every day that number increases.
2) 78% of people who use Facebook have contact with a company and some brand.
3) The growth of Facebook messenger currently has 1.3 million active users per month and continues to increase. With an estimated, 2.4 billion messages exchanged per month and a total of 70 million companies use it.
Twitter: is a social network of microblogging.
1) It has 600 million users,
2) 56% of users have contacted a company or brand despite only 140 characters, now the communication will continue with 280.
Instagram: It is a social network of images, it is 100% visual, hashtag and a little bit of text.
1) Currently, it has a Little bit more than 100 millions of users and there is a lot of potential for the industries of food, pets, etc.
LinkedIn: is professional, serious and with 200 million users is not enough because it keeps growing. The main objective is to generate networking.
YouTube: who does not know this social network of videos that has reached 900 million users and there are still much more to reach. For an Inbound Marketing strategy, it is perfectly aligned, it is easy to integrate, spread the content on other social networks and have great reach.
How to use Social Networks to boost your Inbound Marketing strategy
Social networks are fundamental in different actions of the Inbound Marketing methodology.

70% of active Internet users use some type of social network according to the latest report from the Gartner consultancy. It is undoubtedly a fundamental pillar and an essential tool.

The traffic that exists in social networks allows to attract users and interact in a more friendly and human way with leads and customers since it allows us to create long-term relationships with our clients through the person-to-person dialogue. By doing this you can achieve reach, a better opening rate, a direct conversation, personal and bi-directional.

Did you know that 77% of consumers do not buy online if they do not have the possibility to chat with someone? (First person). Through social networks you can provide immediate communication. The average response is 42 seconds according to Zen Desk.

The combination of an Inbound Marketing methodology and social networks allows creating conversations that build lasting relationships. Although to achieve it you need creativity and knowledge, as well as community management tools, such as CRM, design, analytics, etc.

Hubspot, for example, gives a series of guidelines to integrate Inbound Marketing into Social Networks:

To attract, it is advisable to include much more than commercial information about your brand and that people can find every day.
In the conversion process, it is important to integrate links to landing pages and answer the questions or needs of the target.
To close it is necessary to follow up on each comment, inbox, tweet, etc.
Finally, to captivate or loyalty, the most advisable is to ratify your decision, provide recommendations, offer promotions, discounts, etc.
Inbound-Marketing-Sales-Funnel

In all stages of the Inbound Marketing methodology, you can integrate social networks to move them in each stage and have buyers or users back.

The blog, mailing or SEO is not enough, but there is an integration of social networks to the Inbound strategy. It is the means that allows the diffusion and allows improving the position in search engines. The more content, more quality and more interactivity, the better results.

Inbound Marketing and social networks have an inseparable friendship, and that is why they must walk together with a plan and a vision that leads companies to take off. Today’s digital marketing recommends it, but the public is the one who sets the tone and demands it.

Google and Why They Get You Fired

A sanction from Google is reflected in a negative impact on the search ranking of a website because it does not comply with the updates of Google algorithms and / or manual review.

The penalty can be a byproduct of an algorithm update or an intentional penalty at the hands of the negative SEO / Black Hat SEO.

If the traffic of your website has suffered a sudden drop and therefore the ranking in the ranking has been diminished, it is probably because you have received a sanction from Google.

Recognize a sanction or penalty from Google
Nobody likes not to be like for Google, therefore we must follow the requirements of their algorithms to the letter, and for this we must start by putting the reasons why you can be penalized by Google. These are eleven of them.

Before starting … What is Black Hat SEO or Negative SEO?
Negative SEO or Black Hat SEO is the set of unethical practices or techniques to improve the positioning of your site or sabotage the positioning of a competitor’s site in search engines.

Among the most popular SEO black hat techniques we find:

Copy content from other sites
Buy links to your website
Linking excessively from spam sites
Hide words or texts from the user
Having low quality content with unnatural use of keywords
etc.

One of the best known cases is Trendhim, Danish company of male accessories that a year ago was the victim of a negative SEO attack, where more than 8500 links linked to their website under the term “porn”. This is the most used practice in Negative SEO, to make Google believe that a page is pornographic so that it lowered positions in the rankings, and therefore, decrease its sales and increase those of a competitor.

Google has taken strict measures to fight against these actions, damaging the presence and prestige of each website, and it is so since 2012, the “penguin” – Google Penguin – is responsible for removing sites that have unnatural links, from low authority sites such as directories and with anchor text optimization.

Plagiarism is not the only thing that Google takes into account when analyzing the content of a website, the quality of the content plays an equal or even more important role. You have to try to be unique and innovative when publishing content. Why invest time and effort in something that users can find in other websites?

These are the main reasons that make the Pagerank of a website fall, if the content is not good, the search engines will have a bad image of the web. It is important to ensure that the content is unique and well written; for this you can use tools such as Copyscape or CopyGator.

Duplicating the content does not only refer to tracing and copying something literally, another one of the Google Panda penalties, and of which few are aware is the content spinning: it’s just taking something written in one way, and rewriting it so that it sounds different but says the same thing. This although many do not create it, it is also published content, and is penalized by Google

Low quality content
Cloaking: Distorted content
Keyword-Stuffing: Excessive use of keywords
Exchange of links
Slow speed – Slow response time
Broken links – Error 404
Spam comments
Deceptive Structuring of Pages: On the use of H1 titles
Lack of optimization on mobile devices

Why Social Media is There to Salvage Your Reputation

Developing a social media marketing plan for your content can feel like a daunting task. But like most things, having a solid plan to guide your work will make your life much easier.

Why should you bother with a social media marketing plan? According to the 2018 Benchmarks, Budgets, and Trends-North America survey, respondents who had a documented strategy reported higher levels of success than those who didn’t. Are you ready to develop a social media marketing plan that will deliver results? Get started with these steps.

Step #1: Understand how your customers make decisions
To develop an effective social media marketing plan, you must understand how your customers make decisions. This means more than just knowing who your customers are—it’s about understanding the thought process they go through when they make a decision about your product or service.

To do this, consider things from their perspective. What frame of mind are they are in when they in when they first hear about you? What is the first thought that pops into their head when they learn more? As they do more research, what questions do they want to have answered, and where do they go for those answers? And finally, what is the last thing they want to know before they decide to make a purchase? This is all part of their buyer persona.

Each demographic group that you serve will likely have a different thought process, so it’s important to create a buyer persona for each group. Need to learn more about this?

By doing this first, you can be sure to develop useful content that will help give them the information they need. This will build your company’s credibility and help you gain the trust of your customers. This is what content marketing is all about! To learn more about what content marketing is and why it’s important.

Step #2: Choose social networks that are best for your business
Many different social networks are popular right now but don’t worry, you don’t need to use them all. It is likely that your target customers have a couple of favorite platforms they use to do research before they make a purchasing decision—those are ones you should concentrate on. Here is a quick recap of the major platforms and who is using them.

Facebook is currently the most popular site, with more than 1.86 billion active monthly users.
YouTube is the second most popular social media platform, with 167.4 billion unique users every month
Instagram has 600 million monthly users and is growing rapidly
Twitter has 381 million monthly users, most of whom use the platform on their mobile device.
LinkedIn has 106 million monthly users and remains the go-to platform for B2B online networking, especially among recent college graduates and high-income households.

So if your buyer persona is a professional woman in her late 40s, Facebook would be a better option than YouTube. However, if your buyer persona is a 24-year-old male college graduate, YouTube would be high on your list. In both cases, LinkedIn would also be a good bet.

The Social Media Examiner explores these.

Step #3: Develop goals and performance indicators
Now you can put those together to develop goals for your social media marketing plan. There are three main reasons that companies use social media:

Build brand awareness
Drive traffic to a website
Generate sales leads

Step #4: Do some content marketing homework
You might already have some ideas, but you must still research topics to find out what your audience wants you to post about. This homework matters because a successful content marketing strategy is all about what your audience needs, not what you want to give them.

The good news is that you don’t need to go looking for a needle in a haystack—you can ask your audience directly. Facebook and Twitter both have the capability to run polls, which can do double duty as a way to engage with your audience. Google Forms is another easy way to create a short survey.

All of these options create opportunities for you to verify or challenge your assumptions about your audience’s interests and concerns and gather valuable information that will help you meet their needs with your content.

Also be sure to follow other social media accounts that your audience is interested in and see how those posts are performing. The goal isn’t to copy what others are doing; it’s to understand what is out there and what your audience is responding to. Armed with that information, you can create and share unique content to fill gaps that aren’t being addressed anywhere else.

Step #5: Use titles to plan your blog posts
Having topics is a start, but having a draft blog title will give you focus. This will help you plan your posting schedule. Instead of writing down “blog about spring fashion trends,” say “5 Key Trends to Plan Your Spring Wardrobe.” This is much more specific, and it will help you set a deadline for when to post it. Why? Because if the content is meant to help your audience plan their purchases, it needs to be posted before they start shopping.

Your title should be interesting, but it also needs to be informative and honest. Resist the urge to use clever titles just to attract clicks. The purpose of content marketing is to build trust and establish your company’s credibility—click-bait will do the opposite. Instead, use titles and content that respond to a need or question that your audience has. Lists are helpful (like the example above). You can also use words like “how” and “what,” as well as descriptive words like “best” and “top.”

Both of these titles give a clear signal to the reader what they can expect from the article. If it answers a question or problem they have, they are more likely to click and continue reading.

Once you have a list of draft titles, you can create a schedule for publishing them on each social media platform. The frequency of your posts will depend on many things, including how much content you can create and share. The most critical thing is to be consistent. Set target dates and do your best to stick with them, so your audience knows what to expect.

Before you finalize each post, review it to make sure that it has a logical beginning, middle, and end and that it delivers on what you promised in the title.

Step #6: Engage with your audience consistently
Once you start implementing your content marketing strategy, you need to actively monitor how people respond and be sure to engage with your audience consistently. If one of your goals was to increase engagement, then you need to stay on top of what’s happening with each post.

Did someone ask a question on your Facebook page? Be sure to answer it promptly. Did someone retweet your post with a comment? Reply to them and acknowledge it. Follow people back on Instagram and like their photos (assuming you do, of course). This is what makes social media social, and your audience will appreciate it.

Step #7: Measure the progress of your social media marketing plan
It’s time to go back to the key performance indicators in Step #4 .It’s time to go back to the key performance indicators in Step #4 and measure your progress. Build this review into your weekly and monthly planning processes. Did you metrics change? Observe which posts performed well and which ones didn’t. Make gradual changes so that you can tell which adjustments are responsible for changes in your metrics. Most of all, enjoy the process—it’s a fabulous way to engage with your customers as you grow your business.